The Biggest Trends of 2018 (So Far)

The Biggest Trends

Of 2018 (So Far)

With the number of different products and fads currently populating the market, it can be difficult to sift through what’s good and what isn’t and so this is where we come in. Despite the fact that we’re only two-thirds of the way through 2018, the recent good weather has put us in such a good mood that we’re willing to reveal some of the best trends of the year so far. So, get comfortable, find your purse and get your tablet ready because you may just be forced to go on a spending spree when you’ve finished reading this article.

Healthy Pet Food

It’s only right that our furry friends eat as well as we do, right? Right. Thankfully, healthy pet food is all the rage at the moment and there are a number of places you can obtain it without breaking the bank but, in terms of value for money, Castor & Pollux seem to be leading the charge with their organic-based meat products.

Next Level Skincare

Nowadays, our skin needs protection from more than mere sun rays and, thankfully, the new wave of skin products prevents damage from other harmful rays such as blue light from laptops and pollution.

The latest ranges from companies like Allies of Skin and Biossance are using ingredients such as adaptogens and ceramides in order to help our skin build up its own natural barriers.

Snus

This tobacco substitute has been on the market for a while but, with around 1 in 5 users now women, there’s a whole new market online here, which includes a much wider range of different flavors designed to target the fairer sex. They’re all imported tax-free from Scandinavia too. What’s more, they’re definitely cooler than e-cigarettes.

Smart Mattresses

In our opinion, it’s about time that technology was brought into the bedroom in order to help us

improve our Zzz’s. Serta Simmons is pioneering a range of smart mattresses which analyze your REM cycles and wake you up via a smart alarm when you’re in your lightest stage of sleep. Apparently, it’ll make us a little less grumpy in the morning. Result.

Moringa

Moringa is basically a higher caliber version of Turmeric – it allegedly has greater anti-inflammatory properties and has twice the protein of spinach, as well as three times as much iron. What’s more, the veggie seeds have a likable and sweet taste while the ground leaves are a little more nutty, creating the perfect contrast. Delicious and healthy, what more could you want?

But Wait, There’s More

With the rate at which trends and fads become obsolete, there’s bound to be something new piquing people’s interests by the time that winter rolls around. However, for now, it’s all about enjoying the last bits of sunshine before the big red ball in the sky decides to abandon us once again. Most of the items on this list are certainly to be enjoyed throughout the sunny months. Happy shopping.

SWAAY Studios

Meet the branded content arm of SWAAY.

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