The Cult Beauty Products Every Millennial Has In Her Makeup Bag

Cult Beauty Products

That Took the Millennial Market By Storm

In a generation characterized by fleeting trends, a few makeup moguls have capitalized on the Millennial dedication to beauty. This decade has seen a shift from only large makeup companies dominating the market to makeup artists, influencers and celebrities making products that become cult favorites. We all know them, we’ve all bought them. Doubtful? Check the list and see how many you have!

Too Faced Better Than Sex Mascara

You may be asking, can any mascara really be better than sex? Well, with its formula that curls, thickens and lengthens your lashes, Too Faced’s Better Than Sex Mascara will blow your mind. It’s not only luscious and volumizing, but also cruelty free and vegan. We’ve heard that it will stay on no matter the activity.

Urban Decay Naked Palette

It’s no surprise that every four seconds an Urban Decay’s Naked Palette is sold. With 12 bronze-hued shadows including matte, satin, shimmer and sparkle, this palette proves that neutral is anything but boring. We’ve all had a Naked Palette in our makeup bag for years and it’s time it gets a little appreciation.

Lilly Lashes Miami Faux Mink Lashes

No other generation has been so obsessed with fake lashes and the market is certainly fierce. But the Lilly Lashes, created by reality star and influencer Lilly Ghalichi is the only option. Reusable for up to 20 wears, these lashes are easy to apply, even for those of us who fear them. Plus you’ve definitely seen these long lashes on both Kim Kardashian and Kylie Jenner, so Lilly Lashes have definitely been celebrity approved!

Karuna CleanMUD Charcoal Peel-Off Face Mask

Karuna is a legacy in the sheet mask world. Of course you've probably heard of their original products but their latest launch is definitely worth a mention CleanMUD Face Mask which will clean dirt from your pores and hydrate your skin before you’ve gotten over how fun it is to have a mud sheet mask on!

Fenty Killawatt Freestyle Highlighter

Since this product came out the Freestyle Fenty Highlighter has been the talk of the makeup industry. You can’t enter a Sephora without seeing a ten foot poster of Rihanna’s face (not that anyone’s complaining). But this product is no fleeting trend-- Rihanna’s hero product holds its own against the highlighters of legacy beauty brands, and looks great on every skin tone. 


Kylie Cosmetics Candy K Lip Kit

Not sure if you can trust the hype? Well, if the rate at which these kits have sold doesn't tell you they’re worth it, then trust us that Kylie Jenner’s insta should. As one of the original three shades released by the makeup mogul, reportedly now worth $50 million and the youngest highest-earning celebrity on Forbes 2017, the Candy K Lip Kit is still a fan favorite.

Anastasia Beverly Hills Brow Definer

The best in the business when it comes to ‘brows is arguably Anastasia Beverly Hills, who’s one applicator can give you perfectly sculpted look. Its founder, Anastasia Soare, set the trend for thicker brows in the 90s with her original client Cindy Crawford, saving us all from another decade of overly plucked eyebrows.

Glossier Lip Gloss

When Glossier set out to formulate the “perfect” lip gloss there may have been spectics, but their promise to keep everything we love about lip gloss and remove everything we don’t, resulted in the crystal clear Glossier Lip Gloss. With founder and CEO, Emily Weiss', product you’ll be sparkling without the gluey, sticky texture of other brands. Glossier was only launched in 2014 but since then has become a millennial cult favorite, and it's certainly clear why. 

Mac Ruby Woo Matte Lipstick

No makeup bag would be complete without Mac’s Ruby Woo Matte Lipstick. With four of the shade sold globally every minute, is there any other red worth having? Nudes may be in right now but you’ll always need a classic red, and this has a pretty intense color payoff and a complete matte finish.

Charlotte Tilbury Magic Foundation

Charlotte Tilbury has done everyone’s makeup from Kate Moss and Jennifer Lopez to Rihanna. So it’s no surprise that this makeup artist turned CEO would create a foundation that remains a Millennial favorite. And if this little bottle holds Tilbury’s secret to makeup success, there’s no reason it shouldn’t be in your makeup collection.

Laura Mercier Translucent Loose Setting Powder

Even though we can’t all be celebrities, everyone deserves makeup that gives them red carpet confidence. Laura Mercier’s Translucent Loose Setting Powder is a makeup artist’s dream, and a long-night’s foe. This cult favorite best seller feels soft and silky on your skin while blending effortlessly and naturally, and will keep your makeup on, all night long.

Sephora Serum Concealer

We all have days when we desperately need some concealer, and we use it in such quantities that splashing out sometimes seems wasteful. Sephora’s Serum Concealer stands up to any luxury brand with half the price tag.

Nars Orgasm

Once again you may be questioning the validity of comparing makeup to sex. But the ultimate pleasure of using Nars Blush Orgasm makes it easy to understand why everyone is using it. We’re sure that the chemist behind this blush had a particular (mind-blowing) glow in mind when formulating, and the sparkly pink shade nails it right on the head.

Benefit Hoola Matte Bronzer

We weren’t all blessed with tan skin, but with Benefit’s Hoola Matte Bronzer you can trick anyone into thinking you were. Not only does this product win more awards than your favorite stars, already making Vogue’s Best Bronzer 2018 list, but stars like Ariana Grande and Rachel McAdams swear by it.

Stila Liquid Eyeliner

Love liquid eyeliner but tired of fighting for the perfect line? This makeup brand, founded by Jeanine Lobel and currently run by CEO Lynn Tilton, creates a liquid eyeliner that's design makes application simple for all levels of makeup users, whether your looking for a thin, particular line or a thick, striking look. And it’s waterproof and smudge free so no matter how many mistakes you make applying it, you’ll avoid disaster.

GLAMGLOW Supermud Clearing Treatment

Ready to join the trend and slather some mud on your face? If you’re searching for clear skin a must-have is GLAMGLOW Supermud Clearing Treatment. This mask, with its silky texture, is a refreshing break from the thick and goopy feel of other charcoal mud masks, and makes for a great companion with a glass of pinot noir after a tough Monday.

Hourglass No. 3 All Over Shadow Brush

We’re all too busy (and too lazy) to spend an hour doing our makeup every day. But using this Hourglasses Brush you can still fit makeup artist level excellence into your busy schedule. Big enough to sweep powder over your eyelid and thin enough to get into the creases, you can blend and diffuse your eyeshadow effortlessly.

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